Profile

Independently managed the radio channel's online media account, attracting over 100K+ online viewers to follow the account.

With a team, I developed content strategies, worked with local creators and other official accounts to widen our reach, and used audience data to refine what it published.

Role

Core creator; content planning and video production

Growth

100,000 followers in the first year; over 130,000 by October 2026

Planned and delivered digital promotion for the festival, combining media coverage with multi-platform content to build awareness, drive ticket sales and increase attendance.

Role

Digital content planning and delivery

Results

220 million+ views; contributed to attendance of 20,000+

The documentary was filmed in 2021. Its subject is a vendor at a rural vegetable market in China. She has no higher education, but she loves reading and writing; she recorded her life in words and published them as a book, and her sincerity has moved countless readers. As the cinematographer, I spent several days living alongside her to film the documentary, showing her plain, optimistic attitude to life and a creative passion that is not held back by social prejudice.

Role

Cinematographer

Recognition

Second Prize, Arts category, 2021 Zhejiang Radio and Television Programme Awards

Travelled to Qinghai for seven days to film local wildlife, landscapes and cultural stories for the book's promotional documentary.

Role

Content producer, multimedia book project

Purpose

It premiered as a main segment at the book launch, and was reposted and covered by the publisher, author, and media as official promotional material.

Created short-form videos about film and gaming for YouTube and other social platforms.

Role

Independent creator

Audience

100,000+ across platforms; 1.65 million YouTube views and 80,000 watch hours