Selected work
Five projects from my work in digital content, documentary and event communications. Open a project to see supporting material, and click any image to see it in full.
I was one of the seven core creators on this city culture and tourism account, working on content planning and video production. As a team we developed content strategies, worked with local creators and other official accounts to widen our reach, and used audience data to refine what we published.
- Role
- Core creator; content planning and video production
- Growth
- 100,000 followers in the first year; 139,514 by October 2026
Planned and delivered digital promotion for the festival, combining media coverage with multi-platform content to build awareness, drive ticket sales and increase attendance.
- Role
- Digital content planning and delivery
- Results
- 220 million+ views; contributed to attendance of 20,000+
The documentary was filmed in 2021. Its subject is a vendor at a rural vegetable market in China. She has no higher education, but she loves reading and writing; she recorded her life in words and published them as a book, and her sincerity has moved countless readers. As the cinematographer, I spent several days living alongside her to film the documentary, showing her plain, optimistic attitude to life and a creative passion that is not held back by social prejudice.
- Role
- Cinematographer
- Recognition
- Second Prize, Arts category, 2021 Zhejiang Radio and Television Programme Awards
Travelled to Qinghai for seven days to film local wildlife, landscapes and cultural stories for the book's promotional documentary.
- Role
- Content producer, multimedia book project
- Purpose
- Part of the project's wider educational and media campaign
Created short-form videos about film and gaming for YouTube and other social platforms.
- Role
- Independent creator
- Audience
- 100,000+ across platforms; 1.65 million YouTube views and 80,000 watch hours
Short video
Short-form videos. Select a video to play.
Design cases
Six design projects. Click an image to see it in full.
Photography
Selected photographs. Click an image to enlarge.
Background
- 2019 – nowJournalist / Digital Content Producer
Ningbo Radio & Television Group. Reports on cultural and sporting events, produces multimedia content, manages content across platforms and works with event partners on digital communications. - 2015 – 2019BA, Radio and Television Directing
Fujian Normal University, Fuzhou - SkillsPhotography and videography; lighting and sound recording; Premiere Pro, Photoshop, Audition
- LanguagesChinese (native); English (IELTS preparation in progress); Japanese (conversational)
- InterestsMusic, video games and cross-cultural topics